Working with 88 West Agency - Amy Bauer REALTOR® Case Study

See how 88 West Agency helped Gulf Coast REALTOR® Amy Bauer build a strong brand, social media presence, and website that drives real results.

Who Is Amy Bauer?

Amy Bauer is a licensed REALTOR® with Keller Williams Realty Alabama Gulf Coast, driven by a clear mission: to help people build both a lifestyle and a legacy along the Gulf Coast. A local for nearly 20 years, Amy brings a deep understanding of the area along with a professional background in consulting, marketing, and leadership.

While Amy had the passion to serve her clients well, her business was missing a key piece. She did not yet have a defined brand, a website, or a consistent online presence that reflected who she was and how she wanted to show up professionally.

She knew it was time to build that foundation.

How Did She Find Us?

Like many business owners, Amy knew she needed marketing help—but finding the right firm felt daunting. After going down the familiar “marketing firm near me” rabbit hole, one company stood out: 88 West Agency.

Why Did She Choose Us?

“It felt like the right fit pretty quickly,” Amy shared during her interview. “I immediately clicked with Amanda. She was familiar with the Gulf Coast and genuinely loved it—just like I do. That shared understanding made the conversation feel easy and grounded from the start.”

That connection, paired with a shared appreciation for the local market, set the tone for a strong partnership.

Where We Started

When Amy first partnered with us, she was launching her real estate business without a developed brand, website, or structured social media presence. She had the experience and drive, but needed the tools to present herself professionally and build visibility.

We began with full brand development, working closely with Amy to uncover the personality, tone, and message behind her business. From that process, we created the brand Amy Bauer Gulf Coast Living Group. The brand reflects Amy’s passion for the Gulf Coast lifestyle and her commitment to helping clients find not just a home, but a place to build their life.

Once the brand was established, we built a new website that serves as her professional home online and helps potential clients easily connect with her services.

To support her day-to-day marketing, we also designed custom social media templates that allow her to confidently post and maintain a consistent, professional look across her platforms.

“I feel like I’m creative,” Amy explained, “but when it came to something so personal, I had a hard time exressing it. The team really worked to pull that out of me. The end result truly felt like me.”

The social media templates quickly became a valuable tool.

“The templates were huge for me,” Amy said. “I needed to start posting right away, and they made it simple. Everything was plug-and-play, but still looked professional and consistent.”

Did all this work? Absolutely.

Once Amy’s brand, website, and social media tools were in place, the momentum began quickly.

“The website gave me momentum right away,” Amy shared. “It helped me gain traction on LinkedIn and led to inquiries from potential clients.”

Since launching her new brand and online presence:

• Content Views: Increased 892% compared to the previous month before branded templates were introduced.

• Video Views: Averaged a 165% increase over a two month period.

• Followers: Grew by an average of 64.53% over three months.

• Interactions and Engagement: Increased by an average of 116% over a three month period.

Through consistent branding and strategic posting, Amy Bauer’s online presence has grown from zero to an active and expanding digital footprint. What began without a website, social media presence, or defined brand has quickly developed into a professional online platform that is generating visibility, engagement, and new client inquiries.

Why Should Others Work With Us?

“As a newer real estate agent, partnering with a marketing firm early on gave me momentum from day one and helped me show up professionally right away,” Amy said.

 “If you know what you want to convey but struggle to articulate it, 88 West is incredible at helping you get there. They don’t impose a brand on you—they help you uncover and refine what’s already there.”

Who We Are

At 88 West Agency, we believe the strongest brands do more than sell a service. They tell a story. Our team helps businesses uncover who they are at their core and build the tools needed to communicate that clearly and consistently.

If you are ready to build your brand the right way, our team would love to help. Email hello@88westagency.com or call 662.205.0088 to start the conversation.