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Customer Service Is Not a Department. It’s Your Reputation.
Customer service is easy when everything is going smoothly. The real test appears when something is delayed, a project hits a snag, or a client needs help that falls outside the original scope. That moment reveals whether a company simply checks boxes or whether it truly supports the people it serves. We proudly serve business as a connection-focused marketing agency in North Mississippi, the Mississippi Gulf Coast, North Alabama, the Alabama Gulf Coast, and the Southeast reg
88 West
May 123 min read


Working with 88 West Agency - Amy Bauer REALTOR® Case Study
See how 88 West Agency helped Gulf Coast REALTOR® Amy Bauer build a strong brand, social media presence, and website that drives real results.
88 West
Mar 183 min read


What Brands Learned in 2025 & How to Use Those Lessons Now
Discover what 2025 taught us about consumer behavior, digital platforms, and brand performance. Learn how your business can turn those insights into results in 2026 with guidance from 88 West Agency.
88 West
Jan 83 min read


How to Choose the Right Marketing Partner for Your Business
Looking for the right marketing partner for your business? Learn how to choose a marketing agency that cares about your growth, delivers outstanding customer service, and manages long-term strategies like social media.
88 West
Oct 1, 20253 min read


Case Study: Resilience Pelvic Health
But even the best mission needs the right platform to reach the community. That’s why Resilience Pelvic Health partnered with 88 West Agency—and the results have been transformative.
88 West
Sep 3, 20252 min read


Elevate Your Business: Strategies for a Successful Marketing Plan This Year
Where would you like to be in your business this time next year? It is the perfect time to take a look at your marketing plan, see what is w
Amanda Gholson
Jan 17, 20253 min read


Listing Ladies Brand Development
Today, we are sharing a behind-the-scenes look at one of our most recent brand development projects: The Listing Ladies!

Trevor Hart
Oct 18, 20243 min read


Case Study: Backswings Brand Development
Today, we are sharing a behind-the-scenes look at one of our latest brand development projects, Backswings Golf & Grill.

Trevor Hart
Oct 3, 20243 min read


The Importance of Relationships in Business
According to The B2B Lead, 50% of sales time is wasted on unproductive prospecting. Every business needs sales to survive, but cold leads can be time-consuming and ineffective. No matter what industry you do business in, relationships are essential to effective sales strategy. Building a strong network of positive working relationships helps you generate high-quality leads and maintain healthy client relations. The highest quality leads usually come from referrals of existin

Trevor Hart
Sep 12, 20243 min read


Case Study: Real Estate Branding
We help develop their niche in the market and grow their business through effective marketing and strategies that really work.

Trevor Hart
Aug 28, 20243 min read


Maximizing Your Impact at Trade Shows
The key to making a splash at a trade show is ensuring you present a fully cohesive brand identity to all the potential customers you meet.

Trevor Hart
Jul 25, 20243 min read


Build Up Your Neighbor: 40 Years of Habitat for Humanity
Inspired by the organization’s principles, the Build Up Your Neighbor campaign celebrates 40 years of Habitat for Humanity’s presence in MS.

Trevor Hart
Jun 21, 20243 min read


The Importance of Branding & The 88 West Process
Our team of strategists, designers, and writers is dedicated to equipping clients with all the tools necessary for success in today's world.

Trevor Hart
Apr 10, 20242 min read


The Value of Brand Photography
First impressions are everything, even in marketing! Your brand’s visual identity is a powerful tool for building customer relationships.

Trevor Hart
Jan 3, 20243 min read


Amanda Gholson
Dec 19, 20230 min read


Carbine Construction Company Brand
Carbine Construction Company has not only built physical structures but has built a legacy of trust through a reputation of quality and...
Amanda Gholson
Dec 19, 20231 min read


Digital Innovation Brand Development
Technology is a world of constant change and evolution, with new innovations daily. New technologies—artificial intelligence, blockchain,...
Amanda Gholson
Aug 29, 20233 min read


Dye’s Good Eats Brand Development
Dye’s Good Eats is a locally-owned, family-oriented restaurant located in downtown Nettleton, Mississippi. They are open every...
Amanda Gholson
May 31, 20231 min read


Nichols Developments Brand Development
Nichols Developments is a brand new company designing and building custom homes in the north Mississippi area. The Nichols family and...
Amanda Gholson
Apr 27, 20231 min read


Montessori School of Tupelo Brand Development
Montessori School of Tupelo believes in fostering a love of learning that lasts a lifetime. The Montessori School represents a...
Amanda Gholson
Apr 27, 20233 min read

Marketing Resource
Welcome to the 88 West Agency blog! Here you will find marketing tips and company news and updates. We are so happy to share our marketing secrets with you and would love for you to check back weekly for updates!
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