
Where would you like to be in your business this time next year? It is the perfect time to take a look at your marketing plan, see what is working well, and what needs attention. Sometimes even a small change or addition can make a big impact!

Is your current website doing all you need it to do? Does it reflect your brand well? It is very important that it is user friendly with all links seamlessly getting your user where they need to go. Perhaps there are special features that would accelerate your particular business’s growth. One example of this would be the ability to make appointments online. There are many customization options, including plug-ins, your business can utilize. A professional will create a website that works around the clock for you, and it is one of the best investments you can make in your business. SEO (search engine optimization) is also an often neglected, but very important factor of website design/management. We want people to find you easily, as it is often the first step in showcasing the products or services you provide.
What is your “wish list” for your website? Start with knowing it can be achieved, and then commit to the investment to do so.

No matter what type of business you have, a decision to create a solid and effective social media plan is one of the best marketing investments you can make. Beautiful graphics and engaging content will continuously make a positive impression! It can give an opportunity for your potential customers to “see” and get to know you before ever visiting in person. People often like to do business with those they feel they know or connect with, so this can be a major advantage. Featured content that can help with this include “behind the scenes” photos and employee spotlights.
Current and time sensitive information can also be shared, offering continual new reasons for customer/client visits. The ideal social media plan will feature cohesive branding across all channels that you choose to employ. Analytics can be reviewed to see the type of content that is serving you best and then adjusted from there as often as needed. Having an experienced team is crucial for reviewing your social media’s metrics.

Beautiful brand photography is always a wonderful investment. It can be used in all aspects of your marketing plan such as your website, social media channels, and all types of marketing collateral. Professional headshots, “action” photos of employees, and product details are essential to create and elevate your brand. Make this a priority from the beginning, and you won’t regret it!

From banners to booklets, flyers to rack cards—there are so many ways to take your brand from screen to in person! Once your branding is firmly established, and branding photography is completed, these offer additional ways to promote your business and can be as individualized as you would like.

So, what if you know that an investment in your marketing plan is needed, but are not sure where to start? We are currently reviewing 2025 marketing plans with our clients, and would love to set up a time to do so for you as well! Whether you’ve worked with a team or currently DIY your marketing, we can discuss both your wish list and your budget and then recommend a plan that works now, with room to grow in 2025 and beyond! Contact our expert team to create a plan and kickstart growth this year.
Email hello@88westagency.com or call 662.205.0088!
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