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Case Study: Native Son Farm Website

  • 88 West
  • 1 day ago
  • 3 min read

When The Vine Collection partnered with 88 West Agency, their goal was clear: create their social media presence, connect with a new audience, and drive engagement that translated into meaningful community growth. Over the course of just eight months, from February to September 2025, we were able to help them achieve remarkable results on Facebook.



Growing Together: Our Work with Native Son Farm

At 88 West Agency, community partnerships are the foundation of our work. When we began collaborating with Native Son Farm in Tupelo, MS, the connection felt like home. Managing Director Amanda Gholson has been a longtime customer, picking up fresh, organic produce and local baked goods for her family and admiring the farm’s commitment to sustainability.


During a visit to the Native Son Farm grocery and farmstand, Amanda met with Will Reed and discussed the farmstand’s digital needs. Their website had expired and no longer reflected the heart of the brand or the reach of their Community Supported Agriculture (CSA) program. That conversation sparked a full-scale collaboration to rebuild the Native Son Farm online presence from the ground up.



Building from the Ground Up

When 88 West’s Creative Director, Sarah Barrett, discovered the previous website had expired in 2023, our team knew it was time for a fresh start. We secured their existing domain, established hosting, and transitioned the site from Squarespace to Wix Studio, building a strong foundation for performance and growth.


Working together, Cayla Thompson-Davis, Stacy Molloy, Amanda Gholson, and Sarah Barrett gathered valuable details from the old site, social media, and press articles to ensure no piece of Native Son’s story was lost. After a design mockup was approved, we developed custom copywriting and traveled to the farm to capture professional brand photography that would bring the site to life.


A key feature of the new design is the CSA Program page, which includes an interactive form and built-in payment options, making it easier for customers across Northeast Mississippi to join and support local farming. For Thanksgiving, our team executed an ecommerce feature for the community to order made-to-order sides for gatherings.


Behind the scenes, our team implemented search engine optimization (SEO) best practices, from metadata and image tags to strategic keyword placement. By optimizing the website for “organic farm Tupelo MS,” “CSA program Mississippi,” and related terms, we improved the farm’s visibility to both local residents and visitors searching for fresh, organic produce and baked goods in the region.



The Results of a True Partnership

After weeks of collaboration, testing, and fine-tuning, the new Native Son Farm website officially launched. The final result is a fast, mobile-friendly, and visually rich platform that reflects the farm’s personality and purpose.



Today, the site not only promotes Native Son Farm’s organic produce and baked goods but also shares their story, mission, and team, helping connect customers with the people who grow their food. Because at Native Son, the team members are the heart behind the farmstand. From harvesting early mornings to greeting customers by name, each person plays an essential role in bringing the farm’s mission to life. Their dedication, knowledge, and care are what give Native Son its soul. Their value extends far beyond the fields, and they are the living heartbeat of the farm’s success.



Rooted in Story, Built for Growth

Founded by Will and Amanda Reed, Native Son Farm continues to play a vital role in the Northeast Mississippi community by offering locally grown, certified organic produce and educating families about sustainable agriculture.


Native Son Farm’s website now serves as both a digital storefront and a celebration of what makes Tupelo’s local agriculture so special. If you're interested in supporting Native Son Farm, visit them at nativesonfarm.com!


At 88 West Agency, we’re proud to help amplify that mission. Every project we take on is rooted in storytelling, and this one reminded us how design, content, and technology can strengthen a community connection.


As a full-service branding agency, 88 West has expertise in marketing for a variety of clients. If you are looking to boost your organization or company’s marketing, check out our website or contact us today by emailing us at hello@88westagency.com or call us at 662.205.0088 to get in touch!

88 West is a full-service brand agency that serves Tupelo, Oxford, New Albany, Gulfport, Biloxi, Ocean Springs, Pass Christian, Hattiesburg, Florence, Muscle Shoals, Huntsville, Foley, Gulf Shores, Nashville, Franklin, Goodlettsville, Gallatin. We help small businesses and corporations with social media marketing and management, website design and development, search engine optimization (SEO), brand photography, professional photography, content writing (blogs and newsletters), digital marketing, and print design. Our goal is to set your business up for success with a cohesive brand and marketing identity that attracts new customers and informs existing customers in North Mississippi, central Mississippi, MS Gulf Coast, Gulf Shores area, Florida, North Carolina, South Carolina, Dallas-Fortworth, Texas, and Tennessee.

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