top of page

Case Study: How 88 West Agency Created The Vine Collection’s Social Media Presence

  • 88 West
  • Nov 4
  • 2 min read

When The Vine Collection partnered with 88 West Agency, their goal was clear: create their social media presence, connect with a new audience, and drive engagement that translated into meaningful community growth. Over the course of just eight months, from February to September 2025, we were able to help them achieve remarkable results on Facebook.



The Challenge

Because The Vine Collection was a new business, they wanted to establish a strong voice on social media, build excitement about opening, and share curated inventory. They needed a strategy that would create momentum, deliver consistent growth, and build authentic engagement with their audience.




Our Strategy

88 West Agency developed a customized content and growth strategy built around:


  • Consistent, high-quality content designed to align with The Vine Collection’s brand identity, which our team created.

  • Strategic follower growth campaigns to attract new audiences.

  • Optimized storytelling and visuals that encouraged shares, comments, and ongoing interaction.

  • Performance tracking and monthly adjustments to maximize reach and engagement.


By combining creative content with data-driven insights, their social media presence blossomed within the community.




The Results (February–September 2025)

In just eight months, the results spoke for themselves:

  • Follower Growth: Total Facebook followers grew to 1,450+, averaging 180+ net new followers per month.

  • Views: Content generated 380,000+ total views, averaging 48,000+ per month.

  • Reach: Posts reached 134,000+ unique accounts, averaging 17,000+ per month.

  • Engagement: The Vine Collection drove 7,300+ interactions, averaging 910+ per month.



The Social Media Presence Impact

These numbers reflect more than metrics; they represent consistent brand growth, deeper audience engagement, and an interactive community invested in The Vine Collection’s mission. By building a consistent strategy and measuring performance, we spearheaded their digital presence into a driver of real growth.




Conclusion

The Vine Collection is proof that with the right mix of creativity, strategy, and execution, social media can do far more than exist—it can thrive. At 88 West Agency, we’re proud to help brands like The Vine Collection turn their goals into measurable success.


About 88 West Agency

At 88 West Agency, we believe marketing should be more than noise in the feed. Our team specializes in helping businesses uncover their unique story, translate it into standout visuals and strategy, and put it in front of the people who matter most. From social media management to full-scale branding campaigns, we combine creativity with data-driven precision to deliver results that stick.


If your business is ready to grow its digital presence with purpose and momentum, we’d love to help you write your own success story. Contact us today by emailing us at hello@88westagency.com or calling us at 662.205.0088!

88 West is a full-service brand agency that serves Tupelo, Oxford, New Albany, Gulfport, Biloxi, Ocean Springs, Pass Christian, Hattiesburg, Florence, Muscle Shoals, Huntsville, Foley, Gulf Shores, Nashville, Franklin, Goodlettsville, Gallatin. We help small businesses and corporations with social media marketing and management, website design and development, search engine optimization (SEO), brand photography, professional photography, content writing (blogs and newsletters), digital marketing, and print design. Our goal is to set your business up for success with a cohesive brand and marketing identity that attracts new customers and informs existing customers in North Mississippi, central Mississippi, MS Gulf Coast, Gulf Shores area, Florida, North Carolina, South Carolina, Dallas-Fortworth, Texas, and Tennessee.

bottom of page