For 2023, Northeast Mississippi Habitat for Humanity projects an investment of $625,000 into providing new homes for families. Habitat for Humanity is a non-profit organization helping Lee County families acquire safe and decent housing. Northeast Mississippi Habitat for Humanity’s mission is to help families build strength, stability, and self-reliance through shelter. This includes building homes from the ground up, and building up families to promote long-term homeownership.
Inspired by the organization’s founding principles, the Build Up Your Neighbor campaign celebrates 40 years of Habitat for Humanity’s presence in Northeast Mississippi. Designing this campaign required a multi-faceted approach: the elements utilized in this campaign are adaptable and versatile, suitable for a variety of digital and physical marketing mediums.
Likewise, in creating this campaign, it was important that we align the brand imagery with Habitat for Humanity’s five guiding principles:
Demonstrating a Love for Christ: Habitat for Humanity is proudly founded on Christian-based principles, and the tagline for this campaign, Build Up Your Neighbor, specifically references Romans 15:2, a verse that exemplifies the value of compassion and community service. The Northeast Mississippi Habitat for Humanity team looks at the community and asks, “How can we help?”
Focusing on Shelter: This branded campaign’s primary goal is to emphasize Habitat for Humanity’s mission: helping others to be stable and self-reliant through affordable housing. Habitat for Humanity believes every person deserves a decent place to live, and every month, volunteers in Northeast MS donate 500-600 hours toward achieving this goal. Since the brand identity for this campaign is designed to fit within the Habitat for Humanity umbrella, the outline of a home in the logo emphasizes Habitat’s housing mission and references the original Habitat logo.
Advocating for Affordable Housing: Since 1984, Northeast MS Habitat for Humanity has helped over 140 families achieve their goal of affordable homeownership. Habitat for Humanity’s mission is not to simply provide shelter but to build up families to be fully independent and to be equipped to handle the responsibilities of owning a home and paying a mortgage. This campaign celebrates Habitat’s 40-year commitment to Northeast Mississippi.
Promoting Dignity and Hope: 40 years of Northeast MS Habitat for Humanity means 40 years of building hope. The “i” in “Build” reflects a person, representing Habitat’s community-oriented principles and the idea that we as a society are called to help one another. Through the process of sweat equity, Habitat families play an active role in the home-building process, contributing time and effort, which are equally important to the Habitat process as money and land. Likewise, Habitat teaches families the ins and outs of purchasing a home, setting new and sometimes first-time homeowners up for long-term success.
Supporting Sustainable and Transformative Development: It was important for us to create a versatile and long-lasting brand identity for this campaign. The campaign celebrates 40 years of Habitat for Humanity in Northeast Mississippi, but the Habitat team plans to keep building up hope for many more years to come. The graphic and social media elements used in this campaign are designed to evolve alongside Habitat for Humanity.
88 West is proud to work with Habitat for Humanity, an organization we truly believe in, and to create the Build Up Your Neighbor campaign. Visit Habitat for Humanity’s website to learn more about their presence in Northeast Mississippi and learn how to volunteer, apply, or donate.
As a full-service branding agency, 88 West has expertise in marketing for a variety of clients. If you are looking to boost your organization or company’s marketing, check out our website or contact us today at amanda@88westagency.com or (662) 322-8921. We can’t wait to hear from you!
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