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Listing Ladies Brand Development

Writer's picture: Trevor HartTrevor Hart

Today, we are sharing a behind-the-scenes look at one of our most recent brand development projects: The Listing Ladies! For Lillian and Blakely, what started as a childhood dream has transformed into a reality. Working alongside each other as best friends, business partners, and a real estate team has always been their dream job. With 10+ combined years of real estate and sales experience, Lillian and Blakely’s leadership styles and unique approaches to their work are key in helping clients make the biggest decisions—and purchases—of their lives.



Getting Started

Our Creative Director, Sarah, connected with the Listing Ladies after working on the Tupelo Young Professionals Steering Committee with Lillian. Lillian and Blakely were seeking a brand for their new selling partnership at Coldwell Banker - Southern Real Estate that was modern, young, and clean. As a duo, Lillian and Blakely offer clients double the experience and knowledge, and they sought a brand that reflected that. Sarah was able to offer our expertise on identifying the right demographic and psychographic audience for the Listing Ladies brand. 



Brand Development

After identifying the key brand pieces Lilllian and Blakely needed–branding, website design, social media, and brand photography–we began doing market research, fully immersing ourselves in the visual identity of high-end realtors and brokerages. With this research in mind, Sarah began crafting a brand that integrated refined, polished branding; industry expertise; and youthful trends and aesthetics. Designs were also influenced by past work in the real estate industry, with consideration for what has and has not worked in the past. 

Sarah crafted several logo concepts to present and get initial feedback from Lillian and Blakely. Visual elements in these draft logos included a key, Lillian and Blakely’s initials, and other real estate motifs. Alongside these initial logo concepts, we also provided several font and tagline suggestions. After the first round of review, we realized they were seeking a more minimalist design, so we got to work making revisions and creating a more fully-realized brand with this feedback in mind. 



Final Approval & Deliverables

After more revising and tweaking, we landed on a brand that harmonized client needs, industry trends, and a unique visual identity. Sarah developed the final brand guide, including the tagline, “Your Property. Our Priority.” The guide also included stacked and horizontal logo variants, display and body fonts, mockups of brand applications, and a brand color palette. Once complete, we were ready to share all the final deliverables with Lillian and Blakely. We give our clients all the file format options so they are well-equipped to use their brand identity in any situation.



Next Steps

Once the Listing Ladies brand identity was complete, we began working on other pieces of this project: brand photography, website design, social media, and graphic design. For each part, we kept their brand top of mind and made sure everything was in support of the marketing strategies devised during brand development. We are spotlighting a few highlights from this process below:


  • Brand photography graphic

  • Website design graphic

  • Social media graphic

  • Physical marketing materials



As a full-service branding agency, 88 West has expertise in marketing for a variety of clients. If you are looking to boost your organization or company’s marketing, check out our website or contact us today at amanda@88westagency.com or (662) 322-8921. We can’t wait to hear from you!

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88 West is a full-service brand agency that serves Tupelo, Oxford, New Albany, Gulfport, Biloxi, Ocean Springs, Pass Christian, Hattiesburg, Florence, Muscle Shoals, Huntsville, Foley, Gulf Shores, Nashville, Franklin, Goodlettsville, Gallatin. We help small businesses and corporations with social media marketing and management, website design and development, search engine optimization (SEO), brand photography, professional photography, content writing (blogs and newsletters), digital marketing, and print design. Our goal is to set your business up for success with a cohesive brand and marketing identity that attracts new customers and informs existing customers in North Mississippi, central Mississippi, MS Gulf Coast, Gulf Shores area, Florida, North Carolina, South Carolina, Dallas-Fortworth, Texas, and Tennessee.

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