A vault is a place where one might store or find hidden treasures, and that’s exactly what Blake Trehern and Greta Weatherford offer with Vault: a high-end furnishings warehouse with prices significantly below retail. Once a month, Blake and Greta open Vault’s doors and invite customers to shop unique, competitively-priced home furnishings, including decor, rugs, lighting, and furniture.
Vault’s popularity rose primarily through word-of-mouth and the enticing once-a-month opportunity to shop. However, Blake and Greta both agreed it was time to take Vault’s presence in North Mississippi to the next level. Sarah contacted Blake about elevating Vault’s social media, discussing the need for more engaging, informative content. Amanda knew Greta, and together we prepared a marketing plan to increase Vault’s visibility and sales. This included social media marketing, custom photography, website design, and custom branding.
Social Media
Our social media strategy includes numerous trendy and informative Reels (short-form video) on Facebook and Instagram that show followers sneak peeks of the upcoming warehouse sale, interior design tips, and promoting private showings for residential and commercial clients. These are major services that Blake and Greta provide, so promoting them effectively and consistently is a key piece of our social media strategy.
Photography
Stunning brand photography is key to highlighting your products, especially in a visually-oriented industry like home furnishings. Each month, we take new photos of their showroom to give their audience a visual representation of their current collection. These photos consist of wide angle and close-up shots of the fine furnishings and other home accessories.
Website
When we began working with Blake and Greta, they had a website domain but were unsure how to proceed with their website. We guided them through the needs of a website, including search engine optimized content and a central place for people to get all information. The website is mobile-friendly and helps people reach out to Blake and Greta for private showings and the dates of their next warehouse sale.
Business Cards
Custom branded materials like business cards can be make or break for a brand. Greta and Blake were going to High Point Market, the world’s largest home furnishings trade show, and needed a consistent business card design to look more like a team. We designed these business cards with digital integration in mind, including a QR code that provides easy access to the Vault website. Blake and Greta were able to give something tangible–and beautifully designed–to all the vendors and make new connections in real time.
As a full-service branding agency, 88 West has expertise in marketing for a variety of clients. If you are looking to boost your organization or company’s marketing, check out our website or contact us today at amanda@88westagency.com or (662) 322-8921. We can’t wait to hear from you!
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